MYRTLE BEACH PROPER

Myrtle Beach hums with a lively, unmistakable energy—where the SkyWheel lights up the night and beach music spills out from oceanfront bars. The heart of the Grand Strand, it’s a place where sunrises over the Atlantic meet morning coffee on the boardwalk. Locals and visitors alike soak up the buzz of Broadway at the Beach, stroll arcades and gift shops, and savor fresh seafood just steps from the sand. Myrtle Beach is bold, bright, and unapologetically fun—South Carolina’s iconic seaside playground.